Finding someone to rent your home can be an arduous process. From marketing the property to showing the home to potential renters, it can be both time consuming and costly. To help with this process, Oak City Properties has created a list of 5 great ways to get a potential renter for your property.
#1 Make sure to take quality photos of your rental property
The first thing that a potential renter is going to see when viewing your property online is the pictures you choose to highlight your rental home. Because of this, it is essential to take high-quality photos that are pleasing to the eye and capture all the perks and benefits of living in the home. When taking pictures, make sure they are warm and inviting so that the positive attributes shine and the potential renter is given a visual tour of what makes your property desirable. Oak City Properties helpful hint: Make sure your pictures are crisp, clean, and framed nicely so that the potential renter is presented with an excellent first impression.
#2 Write a great description that highlights your rental property
A quality write-up is key. After a person looks at the photos, their natural reaction is to read the information about the property to get a comprehensive feel for the place. Make sure to take the time to create a detailed and well thought out listing description that is specific and highlights the criteria your listing covers.
Focus on things like:
- Room dimensions
- Room Number (# of bedrooms, # of bathrooms)
- Additional amenities (washer and dryer hook-ups, heating and air, community pool or playground)
- Provide an overall feeling of the neighborhood (kid friendly, quiet, quality of the local schools)
- Location and commute to desirable areas (Commute to downtown, close to shopping or great food spots)
- Anything else that makes your property unique
#3 Know where to advertise and be aggressive
We live in a technological world where you can get and provide information instantly, so take advantage of your online presence. Broadcast your rental property on social media (Facebook, Instagram, Twitter) and chat your way to getting the word out. Use websites such as
You may also want to place ads at local businesses to help advertise your rental property.
Oak City Properties Helpful Hint: When advertising online, don’t forget to refresh your ad so that it is continuously at the top of the search results and not lost in the shuffle.
#4 Update what matters
Everyone likes shiny and new when it comes to their rental home! As a landlord, the trick is to put your money where it makes the most sense and not update items that won’t help to rent your property. Here are a few of the items you can update to showcase your rental property:
- Update the kitchen with new appliances
- Paint the interior with neutral colors
- Update the kitchen fixtures
- Update all light fixtures to create a more modern feel
- Replace brass fittings (door knobs, cabinet handles, lighting) with brushed nickel
- Place new carpet in the home
- Replace broken items such as blinds and other fixtures
- Clean the property so that it is spotless before showings
- Maintain the lawn to create a great first impression
#5 Make your rent comparable and competitive
Research, Research, Research!!!! One of the most important things you can do to find a potential renter is to do the research and price your home competitively. To do this, search for homes in your area that are currently being rented and inquire about square footage and rent costs. By looking at the “comps” in your area, you can price your home correctly. If your rental property is priced competitively and well maintained, it should be relatively easy to find the right person to inhabit your rental home.
Remember to also:
Once you have prepared your home for renters and marketed it properly, be diligent during the application screening process. Choose your tenants carefully and don’t take any chances when it comes to placing the right person (or family) in your rental property. If you are not comfortable with doing this process yourself, think about hiring a property management service.
Need help with the process?
At Oak City Properties, we make sure to work with you each step of the way when renting your property. Our full management property service will market the property, locate prospective tenants, and show the home. Once a tenant is placed in your rental property, we will: collect rent payments, assess and collect late payment fees, provide 24/7 maintenance, help with accounting/tax services, and deal with any court appearances in the event of an eviction.
Want to read more about property management services or how to make your investment property POP? Here are a few blogs that may interest you: